About
Who you'd actually be working with.
Mission
Close the gap between owning technology and getting useful results from it, by making complex data clear, and making intelligence useful.
Vision
A future where authorized teams can ask questions of their own trusted business data and get a grounded answer back, built on a foundation solid enough to actually trust. We're building toward this; it isn't sold as available today.
Aim
Fix the data foundation first, build reporting people actually trust second, and apply AI only where it demonstrably removes real manual work, never AI for its own sake.
Led by
Deep, hands-on Microsoft ecosystem expertise
ClarusIQ is led by a data engineer and BI specialist with years of hands-on experience across the Microsoft data stack: Power BI reporting, Azure Data Factory pipelines, and applied AI integration. In previous roles, that included consolidating hundreds of hand-built data pipelines into a few dozen metadata-driven ones, and replacing the manual upkeep of a large Power BI report library with a single automated build process (see the founder's experience).
That work kept surfacing the same gap: companies had plenty of technology, but not plenty of trust in what it told them. ClarusIQ exists to close that gap, not to sell a bigger platform.
ClarusIQ now focuses specifically on marketing agencies and in-house marketing teams: the campaign, spend, and client reporting problems that come from running dozens of accounts across ad platforms, a CRM, and Power BI or spreadsheets. Every engagement gets direct access to the person actually doing the analysis and pipeline work, with a bias toward practical fixes built on the Microsoft ecosystem you already run on: Power BI, Microsoft Fabric, Azure Data Factory, and SQL. ClarusIQ is an enrolled member of the Microsoft AI Cloud Partner Program.
What ClarusIQ is not
- Not a generalist agency. Depth in Power BI, Microsoft Fabric, and applied AI, not a broad menu of unrelated services.
- Not a platform-replacement pitch. The default is to improve what you already run on.
- Not a self-service AI product. The interactive, ask-your-data vision on this page is a direction we're building toward, not something available today.